工商管理硕士 (MBA): Sports Business

在本课程中，学生将学习如何将科学研究和开发的管理方法应用于战略规划, 设计公司架构, 管理组织和人员. The course further explores proven techniques for building and maintaining a culture for success. 本课程通过为有效利用资源和为股东创造价值而开发的4个框架来研究一般管理. Please note that a Business Exam fee is required for this comprehensive and interdisciplinary course.

This course explores accounting as the financial language of business, analyzing financial statements and the application of generally accepted accounting principles (GAAP). It covers reporting financial transactions on both accrual and cash bases, adopting an interdisciplinary approach with advanced methodologies for enriched analysis. 重点放在使用复杂的定量技术，以加强决策过程和提升财务管理战略.

This course provides a comprehensive overview of contemporary 市场营销 strategies tailored for 管理rs in various sectors. Emphasizing modern processes beyond traditional approaches, it covers dynamic identification of evolving needs, creating demand with compelling value propositions, 并熟练地管理竞争格局.The course equips students with the latest insights and tools and prepares them for success in today's fast-paced, 数字化驱动的营销环境.

本课程探讨金融的各个方面, focusing on minimizing risk and maximizing value through strategic capital acquisition and allocation. Topics include leveraging data for financial analysis, 评估公司的财务状况, employing advanced cash flow modeling for informed capital investment decisions. 营运资金需要的资金, 数据分析在企业规划中的作用, 收益公告也将被报道. Students will gain a nuanced understanding of how to revolutionize financial decision-making for enhanced performance.

Prerequisites: 604年工商管理硕士 and Economics course with a grade of B or better or MBA 632.

This course equips leaders with essential tools to acquiring and interpreting data for informed decision-making. 它强调对市场营销的批判性评估, 生产, 研究与开发, resource allocation models for organizational excellence. Students will 开发 a strategic mindset to optimize operational facets and enhance business leadership strategies. The focus is on honing skills for leveraging data in dynamic business leadership.

先决条件:MBA 603, 604年工商管理硕士, 605年工商管理硕士, 606年工商管理硕士.

The course will cover the key principles necessary for leaders and managing people in today's sports environment. Important aspects regarding interpersonal communication, 情商, 处理冲突的技巧, 成为一个有影响力的人, directing 团队 through dilemmas to enhanced performance will all be covered. 体育商业问题和逆境的案例研究将被用来发展所需的领导技能，未来的体育商业专业人士将需要应用到他们在未来的职位上遇到的独特情况.

This course will provide comprehensive look at the ever-evolving topics of Media & 体育商业环境中的公共关系. The course will provide students with a comprehensive curriculum focusing on how major sports entities 开发, 管理, execute their Media and 公共关系 strategies and operations. 主要议题包括全面的媒体培训, 危机管理, social 媒体 training for 工作人员 and athletes will be a major focus of this course.

The course is 设计ed to provide a solid understanding of financial concepts necessary in sports business. 学生将被要求分析当前体育相关的财务案例研究，然后将结果应用于其他体育相关的短期和长期财务决策. Some of the related areas will be value of cash flows, decision making based on balance sheets and income statements, 体育特许经营权估值, 体育场/竞技场融资, 运动员的薪水, 媒体的权利, 和更多的. 该课程还要求学生理解并能够解释体育商业对当地社区经济影响的各个方面, 在国家和可能的国际一级. 前提条件:606年工商管理硕士

The course will require students to apply sports legal case studies to current issues in sport covering tort law, 风险管理, 合同纠纷, NCAA侵犯, 名字的形象 & 肖像(零), 第九条, 以及职业体育联盟的规定, 运动队谈判, 与其他相关的法律和道德主题.

该课程将涵盖营销和赞助的多个方面，重点关注体育领域的企业合作关系. 学生将被要求在多种媒体形式中使用当前的营销概念来制定赞助激活计划，该计划可以在任何许多体育商业实体中使用. This could include any of the major professional 团队 (NFL, NBA, NHL, MLS, MLB, WNBA, 等.), motor sports, extreme sports, Olympic Sports, recreational sports, club sports events. Student will 开发 and deliver a presentation demonstrating all aspects of a strategic 市场营销 plan.

Brief course description for MBAS 696: Capstone sports business plans are the core documents used to formulate, 开发, 并沟通新的商业机会. Students will 开发 a comprehensive proposal of an original idea; a 资金 proposal for an entrepreneurial venture; or a new product line or business venture within an existing organization. 毕业申请费:184美元. 商务考试费用. 先决条件:MBA 603, 604年工商管理硕士, 605年工商管理硕士, 606年工商管理硕士, 607年工商管理硕士, 610年工商管理硕士, 611年工商管理硕士, 612年工商管理硕士, 613年工商管理硕士, 614年工商管理硕士

注意:mba 696E顶点体育商业计划扩展:学生在教师的指导下完成mba 696顶点体育商业计划. The extension course requires additional fees and can be repeated once. Prerequisite is prior approval by capstone instructor.

学生将亲身体验使用数据管理和软件进行与体育实体的商业运营和运动员表现运营相关的统计分析的方法. This valuable information will be help future sports business professionals make informed financial decisions, 评估团队绩效, provide 市场营销 analysis that enhances market segmentation for best ROI, to quickly validate results in a new sports venture.

The course will cover critical aspects the criteria for successful sports facility proposal, 资金, 设计, 建设, 使用管理. 学生将在设施规划和运营的每个阶段进行实地考察和虚拟参观. 小组工作将包括体育设施和活动管理的每个关键领域，这些领域需要在小组工作上进行口头报告.

This course will provide in-depth understanding into key aspects of sports business from a global perspective. 学生将深入了解专业和主要业余体育的结构和管理，以及它们与熟悉的北美体育模式的区别. Professional sports 联盟 including international sports federations (FIFA, FIBA, IHHF 等.)、英超联赛(BPL)、西甲联赛等.KBL, KHL将被研究.

With the rapid and drastic changes to college sports, his course is 设计ed to provide students with the most up to date information on collegiate sports business. 关键主题包括名称，图像 & 肖像(零), 第九条, 赞助, 性别平等, 艾达, 新兴运动, 资格, in-depth analysis of critical compliance issues impacting sport administrators.

The course is 设计ed to provide students with the requisite skills necessary to succeed in the sports agency sector. A focus will be on ethical standards to 开发 relationships with perspective professional athletes, 依法处理一切事务, with the best interest of the athlete and his or her family in mind. 学生还将在整个课程中接触到专题案例研究，并了解北美职业体育经纪人的许可程序.

近年来, the sports industry has seen a major shift in how it deals with major social issues including gender equality, 多样性, 政治, 工作场所的人力资源问题, 心理健康, 等. This course will take a deep dive into a broad range of these issues, the impact they have on the sports business industry. 学生将获得对这些问题的深刻理解，目标是为他们在各自的体育商业职业生涯中更好地处理这些类型的挑战做好准备.

Esports have become an omnipresent force in sports & entertainment business and thus, deserves in-depth study. 在本课程中，学生将接触到这种新的体育类别的商业方面，包括深入研究结构 & 交付模式, 收入模式, 市场营销, 联盟, 团队, 设施, 以及国际考虑.